Business Drivers of IS
ASUS
•
Operational Excellence :
ASUS continuously strive for the
operational excellence. They pursue and improve their value streams with
quality, lean and speed based on customer values. They design and develop their
products with innovative technology. It enables Asus to satisfy their customer
with innovative, aesthetic and quality products and services.
•
New Product, Services and Business Model :
ASUS provide successful innovations like
ASUS padfone infinity, ASUS vivobook and ASUS transformer Aio. It also help in
service and repair laptop with accommodate ASUS center.
•
Customer and Supplier Intimacy :
ASUS provide email service to keep in
touch with the customer. IT also held a republics gamers challenge such as
DOTA2 Tournament and 12 over-locking world records for example ASUS Serbia on 7th
– 9th June in Delta City Shopping Mall, Serbia.
•
Improved Decision Making :
Nowadays, people are related to
information technologies that’s why ASUS improve follow the change with
technologies. ASUS also divide decision making into personal factor,
psychological factor and social factor.
•
Competitive Advantage :
Like any others product, ASUS also have
their own competitor. There are many produts try to beat them. But ASUS always
had an idea to maintain their produts. For example when we compared Asus Memo
Pad with Iconia B1, one of the featured that Iconia B1 cannot beat is more than
95% more RAM by Asus Memo Pad better able to run big applications with lots of
content. Now we can conclude that ASUS always have their own innovation to beat
their competitor.
•
Survival :
As we knows that ASUS have many competitor out there. So, to make sure
its product will always been market, they had invest over Rs 200 crore in
calendar year 2011(CY 11) to fund its expansion plan,including its media player
business. From that the Taiwan-based company had got 17 per cent growth in
revenue at around Rs 600 crore in CY 11.
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